Multiple Site Visits without Paying for Traffic

When free traffic becomes the prime source of traffic for a brand, it eliminated a major marketing investment that directly contributes to the profit. Free traffic is the most valuable traffic you can get on your website. It is precisely targeted and high intent-driven. An overwhelming majority of organic visitors are people who are looking to make an immediate purchase or in the near future. This free traffic can easily be sustained unless you indulge in unfair practices leading to penalization or blacklisting of URL. In a fluctuating market, organic traffic is a successful medium of reaching out to the target audience as is remains majorly unaffected by the cash crunch.

Every brand in the world wants to make free traffic the primary source of traffic, following are a few ways to achieve it:

 

Get Listed in Online Directories

Online directories are a list of similar businesses. They generally have a high domain authority and feature high up in Google search results. While not every band can immediately rank on the first page of the Google search result, they can still drive traffic from such directories. 

These websites have a profile for each business, with a link to the website and a section to leave reviews. Good reviews here can distinctively separate the brand for the rest.  

 

Get listed on Google My Business

Listing on Google My Business is free and easy to setup. You just have to wait for a confirmation code from Google that is sent to the registered address, which takes mostly a week. A presence here increases the visibility, allows you to show up for searches relevant to your business and location, and drives quality traffic to the website or e-store.

If you are a business that creates plenty of Media, Google My Business increases the visibility many times. Just don’t forget to post every media on Google My Business Too.

 

On-Page Seo

Google is the biggest source of premium organic traffic, sending mostly high intent buyers to the websites. On-page SEO is critical to be ranked by the google crawlers or google bots that scan websites for titles, keywords, content, and indications as to what the website is really about.

  1. Keywords

Include relevant keywords in meta-description, titles, and the first 100 words of every blog post and description present on the website. Check if a script is blocking google crawler from reading the keywords and make sure that the keywords used are not misleading, as an increase in the bounce off rate will push down the website in google rankings.

  1. Alt Tags

Alt tags are keyword-based image description tagged with the image for google crawlers to read and rank. Use Alt tags for every image, it is considerably easier to rank in the Google images search than in all categories. Every click on these images brings extra traffic to the website.

  • Blogs

Every person that goes to a search engine is there with a question or to seek specific information. Blogs position the website as a relevant answer or an authentic source of information.

Google prefers quality content. Make sure your content is original and interesting. Put in enough details, the longer they stay on your website, the more it climbs in the rankings and if they are impressed by the matter they may even share the blog on social media, further multiplying the traffic. 

Do not forget to share the blogs on all the social handles.

  1. Guest Blogging

Often innovators and thought leaders are on a lookout for new mediums to express their views. Contrary to what it seems, they may just be an e-mail away.

Guest blogging is a very beneficial exercise for generating organic traffic. These innovators and thought leaders have a following of their own that adds up to the traffic of the brand, a percentage of it may be retained into the permanent audience. 

  1. Backlink Building

Backlink building is a process of acquiring hyperlinks on other websites to redirect traffic to your own. These hyperlinks work as referral links helping the brand build credibility and quickly climb in the search rankings. Every backlink acts as an independent source of traffic.

Normally backlinking would cost money but not essentially. Two brands may become a perfect pair without affecting each other’s business, except for increasing the profit. Like a company making pillows and another one making bedsheets: both these brands can refer traffic to the other via backlinks, increasing the overall traffic.

 

Activity on Quora:

Quora is one platform that many brands seem to miss while planning their marketing calendar, especially those catering to a local audience. Imagine searching for “Gyms in Cooper Square” and finding a Quora link titled “Which gym is the best gym is Cooper Square?”. You will click to read more and then a link at the bottom would take you to the gym’s website. This is high purchase intent-driven free traffic.

Quora is equally effective for new brands or those not present on the first page of google, in redirecting free traffic to their websites.

 

Email Campaigns

73% of marketers believe email marketing is essential to growing their business. An Email campaign is another promising way to increase website traffic unless you are not spamming. Focus more on sending tips, newsletters, success stories, and other resourceful emails to your subscribers. Including a call to action button may immensely increase the traffic originating from emails.

Email campaigns can also be used to introduce the company or products to potential customers, given they don’t infringe any law of the region where you run your business.   

 

Social Media Marketing

If you want to make your business more popular on social media, then be more active, and continuously engage with people online. Run a contest every few months, reply to comments, and try to get reviews on social media. Your popular social media page can become the primary source of free traffic after google. 

 

Big or small, free traffic is essential to every business. It increases the profit margin that can be directly used to run ads and scale the market presence.