THE VALUE OF FREE WEBSITE TRAFFIC

Free traffic is the most valuable website traffic your brand can get.  It saves you a lot of marketing dollars and an overwhelming majority of organic visitors make immediate or delayed purchases. In today’s fluctuating markets, organic traffic is a very effective way to reach out to your target audience.

Every brand in the world should want to make free traffic its primary source of website traffic.

Here are a few ways to get it:   

Online Directories

An Online directory is a list of similar businesses. They generally have high domain authority and feature high up in Google search results. While not every business can immediately rank on the first page of Google search, they can still drive traffic from online directories. 

These directories have a profile for each business with a link to the website and a section to leave reviews. Good reviews are an asset to any business.  

Google My Business

Listing your business on Google My Business is free and easy to setup, but you have to wait for a verification code from Google. The code is usually sent to the registered business address via “snail mail” (postal service) and is supposed to take about a week. However, sometimes you can get approved without receiving a verification code via mail, and it can take a long time for your business to be seen on the Google platform. This happened to us. A listing on Google My Business will increase your visibility and drive quality traffic to your website or e-store by allowing you to show up for searches relevant to your business and location. If you create Social Media content for your business, add the posts and your social media handles to Google My Business as well.

On-Page SEO

Google is the biggest source of premium organic traffic and sends mostly high-intent customers to your website. On-page SEO is critical for ranking by google crawlers or google bots that scan websites for titles, keywords, content, and indications of what the website is really about.

1. Keywords

Include relevant keywords in meta description tags, titles, the first 100 words of every blog post and descriptions on the website. Check to see if a script is blocking google crawler from reading the keywords and make sure that the keywords used are not misleading. An increase in the bounce back rate will push your website down in google rankings.

1. Alt Tags

Alt tags are keyword-based image descriptions tagged with the image for google crawlers to read and rank. Use Alt tags for every image, it is considerably easier to rank in the Google images search than in all categories. Every click on these images can bring extra traffic to your website.

• Blogs

Every person that goes to a search engine is there with a question or seeking specific information. Blogs can make your website an authentic source of relevant answers and information.

Google prefers quality content, so make sure your content is original and interesting.  Be sure to include enough details. The longer visitors stay on your website, the more it climbs in the rankings. If they are really impressed, they may even share the blog on social media thereby multiplying the traffic further.

Don’t forget to share the blogs on all of your social media accounts.

1. Guest Blogging

Often innovators and thought leaders are on the lookout for new ways to express their views. Contrary to what it seems, they may be just an e-mail away.

Guest blogging is a very beneficial for generating organic traffic. These innovators and thought leaders have a following of their own that adds up to the traffic of the brand. A percentage may be retained as part of your permanent audience. 

1. Backlink Building

Backlink building is a process of acquiring hyperlinks on other websites to redirect traffic to your own. These hyperlinks work as referral links helping your brand build credibility and quickly climb in the search rankings. Every backlink acts as an independent source of traffic.

Normally backlinking would cost money but it doesn’t have to. Two brands may become a perfect pair without affecting each other’s business, except for increasing profit.  For example, if a company makes pillows and another one makes bedsheets, these brands can refer traffic to each other via backlinks and increase overall traffic.

 

Activity on Quora:

Quora is one platform that many brands seem to miss while planning their marketing strategy, especially those catering to a local audience. Imagine searching for “Gyms in Buckhead (Atlanta GA)” and finding a Quora link titled “Which gym is the best gym in Buckhead (Atlanta, GA)?”. You would click to read more and then a link at the bottom would take you to the gym’s website. This is high-purchase, intent-driven free traffic.

Quora is equally effective in redirecting free traffic to websites for new brands or those not on the first page of google.

 

Email Campaigns

An Email campaign is another promising way to increase website traffic. Approximately 73% of marketers believe email marketing is essential to growing their business.  Focus more on sending tips, newsletters, success stories, and other resourceful emails to your subscribers. Including a call to action button may increase the traffic originating from emails.

Email campaigns can also be used to introduce your company or products to potential customers as long as they don’t infringe on any laws where you run your business.   

 

Social Media Marketing

If you want to make your business more popular on social media, you have to be more active, and continuously engage with people online. Run a contest every few months, reply to comments, and try to get reviews on social media. Your popular social media page can become the primary source of free traffic after Google. 

Big or small, free traffic is essential and valuable to every business. Other blogs and E-Books are available on our website www.pinnacleatl.com. We’re here for your inspiration and information. Our goal is your success.