E-Books

When it comes to customers, this e-Book will point you in the right direction. Don’t be like me; I used to waste a lot of time and money on random advertising. It was like standing on top of a building and throwing a bunch of fliers in the air not knowing where they would land. It was obvious that most people ignored them and that hurt my feelings until the realization came that not everyone was interested in my products.

Targeted advertising is the best way to get desired results. Once I discovered who my target audience was, I knew who to market to. You need to find your ideal audience as well. Someone is looking for what you have to offer. With a proper campaign aimed at the right people, you can reach a lot of potential customers and save money in the process. Once you get customers, keep in mind that it’s cheaper to keep them than get new customers, so make customer care a priority.

Topics include:

• Understanding your customers
• The difference between target market, target customer and target audience
• Importance of customer care
• How to keep customers

• 28 Pages

• 7 Worksheets

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Please be advised, there are NO REFUNDS on Digital Products!

This e-Book will help you get to know your customers better. When I tried to start my first business, I thought all I had to do was come up with products or services, then convince people to buy it. I have since learned that successful businesses are customer focused. Your products or services should offer solutions to your target customer’s needs, pain points and desires. The best way to get into your customers’ head is through market research.

Market research can provide insights on industry trends, what influences purchases and consumer attitudes about various topics. It doesn’t have to be complicated or expensive. There are easy, creative ways to get information at little to no cost to you.

Topics include:

• Benefits of market research
• Market research suggestions
• Social listening tips
• Informational conversations

• 22 Pages

• 6 Worksheets

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Please be advised, there are NO REFUNDS on Digital Products!

Making the transition from an employee to an entrepreneur is not as easy as it seems. This e-Book addresses a major hindrance, the mindset. From childhood, we are usually conditioned to be loyal, dependable employees. These qualities are cultivated along with the development of our skillset and good work ethic. The problem comes when we become entrepreneurs but still have an employee mindset. That’s why some business owners only create jobs for themselves instead of real businesses. That’s all they know.

Entrepreneurs must process information and see the world from a different perspective than their employee counterparts. Without an entrepreneurial mindset, your business will not reach its full potential and may become stagnant.

We take a look at:

• The employee mindset
• The entrepreneurial mindset
• Characteristics of an entrepreneur
• How to shift your perspective

• 22 Pages

• 6 Worksheets

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Please be advised, there are NO REFUNDS on Digital Products!

This e-Book takes an honest look at the pros and cons of outsourcing. Most small business owners decide early on whether or not they can afford employees. Those who can’t afford employees tend to wear many hats in an effort to keep their business afloat. This can be rather overwhelming, I know firsthand. Fortunately, there is another option. Various jobs, tasks and business operations can be outsourced to third party providers.

Outsourcing has become very popular lately. There are several marketplaces where you can choose freelancers and contractors locally, nationally or internationally. I have extensive experience with outsourcing. Hopefully, this e-book will shed some light on the subject.

We cover:

• Reasons to outsource
• Potential problems
• Foolproof ways to vet a freelancer
• Tips from my own personal experience

• 24 Pages

• 4 Worksheets

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Please be advised, there are NO REFUNDS on Digital Products!

It is best to start your business on the right foot. This e-Book is about the legal responsibilities of starting and running a business. If you want your small business to get off the ground, you first have to make sure all legalities are met including financial regulations, tax obligations and employment laws.

This book is no substitute for legal counsel. It only gives you a general idea of some of the basic legal requirements. We address legal obligations you may want consider before getting too far into your business operations.

You will learn about:

• Ways to get a business address
• Business entity types
• Tax ID/EIN
• Business insurance suggestions
• Copyrights, trademarks, and patents

• 37 Pages

• 6 Worksheets

Also included is a directory (with hyperlinks) showing where you can register corporations, LLC's and limited partnerships in all 50 U.S. states, Washington D.C., U.S. Virgin Islands, and Puerto Rico.

*A confirmation e-mail is sent with every purchase. Be sure to check your SPAM box.

Please be advised, there are NO REFUNDS on Digital Products!